We’re buzzing about the UK Expo Pavilion

Last week, whilst we were in Milan,  we were extremely lucky to be invited by UKTI to have a sneak preview of the UK pavilion at the World Expo 2015 and what a highlight it was.  The pictures hardly do it justice.  Sean, our co-founder and MD, thought it was  “an absolute masterpiece..and a triumph of making” and felt really privileged to be one of the first visitors.

Nottingham-based artist Wolfgang Buttress teamed up with designer and engineer Tristan Simmonds to create the pavilion, which is designed to resemble a giant beehive at the centre of a beautiful wildflower meadow – it is as close an experience to being a bee as you could possibly get.  We followed ‘the dance of a bee” through a series of different landscapes  that led to an entrance corridor displaying information about the life cycle of bees and their role in pollinating food crops.  Small speakers  play a constantly changing composition of music and bee sounds and provide barely imperceptible vibrations that all add to the feeling of being inside a real hive.  An ingenious addition is that these noises are linked to the activity of a real beehive in Nottingham, and increase in volume when the hive is more active.

The core theme of the Expo, which runs from 1 May to 31 October is Feeding the Planet, Energy for Life. With 145 nations exhibiting, it aims to highlight one of the most pressing challenges of our time – how to feed and sustain an expected rise in the world’s population to 9 billion by 2050.  In our opinion the UK Expo stands out. Not only for the fact that it was one of  the few pavilions to be finished, but for it’s brave design and sense of purpose and message.  Bravo!

Find out more about the Expo here >

Posted on: 21st April, 2015 By: Benchmark Category: Getting to know us| Industry News