Too Good To Waste
Learn more about our spectacular collaboration featuring in Milan this week – an interactive installation, designed by Benedetta Tagliabue of EMBT, made by us and initiated by the American Hardwood Export Council, for Milan Design Week.
Too Good to Waste seeks to question the validity of the current relationship between wood consumption and fashion. Contrary to popular perception, not all forests are disappearing. In fact, the vast American hardwood forest is a quickly expanding resource and the volume of its standing timber has more than doubled in the last 50 years. However, due to fashion and colour trends, demand is too often focused on just a few species, while many others are underused or left in the forest, which is a lost opportunity for design and carbon storage.